This year, I picked up a wrapping paper that included Santas of every color. It was a good reminder that even though he’s very often portrayed as being white, that’s not necessarily the case. Thanks to one innovative app, families looking for a black Santa Claus to take their children to are in luck.
Jihan Woods raised over $5,000 in just a 10-day period on Kickstarter by advertising for an app that’d help families locate black Santas with ease. Currently, it’s active and available in 35 states as well as Washington, D.C. So, how did this app come to be?
“A little over 3 years ago, I gave birth to 2 little boys (yes, twins!) and I literally had no idea what I was doing. Honestly, I still don’t know what I’m doing,” Jihan humorously wrote on her Kickstarter. “But I did know that I wanted to give the boys ample opportunity to grow, explore and take pride in who they are. In their short lives thus far, they’ve been to festivals, plays, community celebrations and of course, visits to see Santa Claus. Each year, I searched everywhere to find a Black Santa for my boys and had no luck.” She makes a good point. While Santa is often advertised in malls, they never specify. It can be seen as a good thing, showing that Santa comes in all forms. But for families on the search for a specific type of Santa, it can be chaotic.